A bit about me
Hello there! I'm Bria, a UX designer at Ford with a BS in industrial design from Georgia Tech. Currently, I am based out of Atlanta, Georgia but am originally from Vermont, the most beautiful place in the world. Most of my spare moments are filled with drinking tea, playing with my mini long-haired Dachshund puppy Daphne, or reading one of my many, many books.
Education
B.S. Industrial Design with Highest Honors
Georgia Institute of Technology
December 2021
Experience
Senior User Experience Designer, Ownership & Support
Ford, May 2023 - present
Completely overhauling the ownership and support experience for Ford. Conducted stakeholder interviews to help triage needs of all parties. Embarked on thorough discovery effort, producing data driven personas, journey maps, and a complete site map of the current experience. Also creating designs for smaller efforts, such as the towing calculator, and conducting usability studies. Working with design system team to update key pages to new design system as we begin to rework the entire site. Beginning architecture overhaul and re-evaluating the purpose of features. There is great opportunity for design improvements just by reducing complexity.
User Experience Designer II, Cart & Checkout
Ford, November 2022 - May 2023
Developed and tested designs for new cart and checkout experience. Worked cross functionally with outside stakeholders in addition to balanced team to create the experience. Helped develop styling and components for the design system. Hosted bi-weekly design review for team and alternating Figma office hours.
User Experience Designer, Top of the Funnel B2C Persona Optimization & Homepage
The Home Depot, September 2021 - November 2022
Responsibilities include working cross functionally with development team, product managers, and stakeholders, proposing designs for guest and personalized homepage components and cards, implementing new design system with our design operations team, conducting user tests and research on design work, and presenting designs and findings to peers and stakeholders.
User Experience Designer, B2B Pro Xtra Loyalty
The Home Depot, May 2019 - September 2021
Responsibilities include working cross functionally with product managers and stakeholders to assess loyalty member needs, proposing designs for loyalty components and cards, implementing gamification techniques, conducting user tests and research on design work, and presenting designs and findings to peers and stakeholders.
My Take on Design
Design is solving problems and making life easier for people, it is empathy given form. Design is all about normal, everyday human beings and making them happy. It's creating satisfying, intuitive, and efficient experiences in the most beautiful way possible.
Design is nothing without proper research and diligence. Design is the balance between beauty and brilliance, between what aesthetically pleases and what experientially satisfies. It is fulfilling user needs.
Completely Not Work Related Interests
Reading, hiking, yoga, board games, drinking tea, fluffy blankets, and fluffier dogs!